Radio Names

Live

This radio name suggests an upbeat, fast moving radio show as it's very to the point. This would be good as we decided on a morning show and the show itself needs to be upbeat to wake people up in the morning, this fits with our decided genre too.

Airwaves

The name airwaves links in with the radio theme, however it could easily be misinterpreted as an aeroplane company or as a popular chewing gum brand. As we want to have a unique show this wouldn't be ideal as the name has already been branded and is known among the public already.

Play

This name has connotations to it about music being played (people clicking the play button on their mp3 players etc) and also a fun place to be. This is more ideal as it is upbeat and fun, however you could also interpret it as a younger target audience and perhaps more of a childrens show.

Transmission

Transmission is a good name as it links in with the theme of radio. It is original and is quite edgy which would create a good feel for our radio station, however it is quite long which may not sound good on the radio when trying to be quick and upbeat.

Beam

Beam radio is short and snappy which fits in with the genre of the radio show and creates a fast pace to the show which is good for a morning show.

As all of the shows need to be local we can always add the area name to the end of the show e.g Heart Berkshire is a show off of Heart.