Friday, 28 January 2011

Mrs D

This is a good start, but you need to focus on News as this is what you need to create. You also need to be more analytical about the content and explore audience, rather that just listing the details. Have another look at the example I showed you.

Thursday, 27 January 2011

Media Artefact 2- BBC Radio Berkshire

Anne Diamond- Real life and compelling stories with a human touch

The opening of the clip I listened to started off with Anne Diamond (the presenter) introducing herself and the show, “You’re listening to real life stories with Anne Diamond on BBC Radio Berkshire,” this informs the listener what show they’re listening to and what the show is about. This is repeated throughout the show to make sure new listeners know the station and to reinforce the show so that if listeners like it they can tune in again the next day. The introduction then led into a song which was followed by a voice over saying “BBC Radio Berkshire with Anne Diamond” which was then immediately followed by the BBC Radio Berkshire jingle which is used throughout the day on the station. This is important as it brands the radio station and is known by all of it's listeners.
Anne Diamond then talks to the male Sports presenter as he updates people with the sports news, this adds male appeal to a generally female based audience. They discuss the sports which makes the news bulletin seem more personal and casual and takes away the normal formality of a news bulletin. This is good as it makes the show more relatable to the audience as it becomes more of a gossip, yet still keeping professionalism. This suits the audience as they feel they can join in with opinions of the news etc.
Anne then has a telephone interview with someone from Reading College about sexist behaviour and humour which links to the current news headline involving Sky Sports. This opens up the news bulletin to more of a discussion and again removes the normal formality of the news as it becomes an open topic and people ring in and get involved wanting to share and discuss their views on the news topics.

Tuesday, 25 January 2011

Media Artefact 1- Heart Berkshire

Mornings with Tony Anstis

At the opening of the clip that I listened to there was an introductory jingle with the name of the show in, which makes it clear to the listener what they are listening to and what to expect during the show, this allows repeated listeners to build up a familiarity to the show and will make them tune in more regularly. It was an upbeat jingle which fits the genre of the show, as it’s a morning show it needs to be upbeat to get people up and feeling good about their day. Majority of the listeners will be adults getting up for work, so they will need to have this uplifting jingle to listen to in the morning.

After the jingle, there was a news bulletin including the news and weather by a female presenter. Having a female news presenter makes the show more gender neutral as the main presenter, Toby, is a male. This will widen the audience of listeners. There was background music during the bulletin to make the segment seem more serious, however the focus of piece was on the voice and the information being passed from presenter to listener. This was then followed by a few adverts and then a male presenter introducing himself and the show and then saying “coming up” and listing things for the listeners to expect on the show. This repetition is important as listeners can tune in at any time and need to know what show they're listening to. Letting the listeners know what is coming up on the show is also important as they can decide whether the content of the show suits them, making everything more structured.

This was then followed with another upbeat jingle which said “feel good music” fitting the show as it’s a morning show and saying “this is Heart” to repeat the name of the show to the listeners, after this music began to play, I want you back by the Jackson 5 which is an upbeat and cheery tune, further fitting the morning show to wake up the audience and get them ready for their day.

Mrs D

Some good analysis of data. Get some RMAs up soon.

Friday, 21 January 2011

Specific Questionnaire Analysis 2

Q1. When do you listen to the radio?

Most people listen to the radio when they're travelling. This shows me that many people listen to the radio while commuting.


Q2. What time of the day are you most likely to listen to the radio?





Most people said they listen to the radio between 3-5PM, then 6-10 PM and between 6-10AM. I can use this information to decide what type of show to do for my radio piece.



Q3. When doing this, what genre of music do you like to listen to?



Most people said their preferred genre of music to listen to on the radio is Rock, closely followed by Dance and then Indie. This means people enjoy upbeat tunes to listen to when listening to the radio.

Specific Questionnaire Analysis

Q4. What is your preferred amount of presenters on a radio show?

When asked how many presenters they preferred, majority of people agreed that 2 was their preferred amount of presenters. This suggests when planning my radio that 2 presenters would be the preferred amount.

Q5. What is your favourite part of a radio show?

The most popular response to this question was music. This means that a popular station must play a likeable genre of music and music which is of popular demand. The second favourite option was special guests, this suggests that listeners like to hear interviews with artists, and actors etc. Nobody specified any other areas of a radio station that they liked in the open question.

Q6. What radio stations do you listen to?






When I asked 35 people what radio stations they listen to the most popular answer was BBC Radio 1 then joint second was Heart and Magic.



Q7. What attracts you to a specific radio station?


The majority of people said they listen to specific radio channels due to the choice of music that the radio stations play and also the presenters. From this extra information I can conclude that BBC Radio 1, Heart and Magic play popular music and have good presenters which means I should listen to these radio stations to decide how to make my radio piece likeable to the audience.

Thursday, 20 January 2011

Questionnaire 2

When do you listen to the radio?

Travelling Alarm Working Around the house

If other please specify
………………………………………………………………………………………………………………………

What time of the day are you most likely to listen to the radio?
6-10AM 11-2PM 3-5PM 6-10PM 11PM+

When doing this, what genre of music do you like to listen to?
Pop Rock Indie R & B Hip Hop Dance Variety

What is your preferred amount of presenters on a radio show?
1 2 3+

What is your favourite part of a radio show?
News Music Special Guests Travel General Chat

If other please specify
……………………………………………………………………………………………………………………………

What radio stations do you listen to?
Heart Capital BBC Radio 1 Kiss Eagle Magic

Other
……………………………………………………………………………………………………………………………

What attracts you to listen to a specific radio channel?
……………………………………………………………………………………………………………………………………………………………

Miss D

Laura, some good info so far but check the layout of the second questionnaire and lay out the analysis of this clearly to help you easily see what you've learnt from the results.

Tuesday, 18 January 2011

General questionnaire Q 1 & 2


Majority of people asked were female however overall a rather equal amount of people were asked.



Most people asked were aged 16-20 which means that this would be my target audience. However there is a reasonabley equal split between the other age groups which makes it a fairer split.

General questionnaire Q 3& 4


15 people listen to the radio, this shows that the radio is a popular way of listening to music.




Majority or people listen to the radio a few times a week and this shows that radio is a popular media. 5 people listen to the radio everyday and 3 once a week. Nobody never listens to the radio, further showing that it's a popular media format.

General Questionnaire Q 5 & 6


The most popular time of day to listen to the radio is in the morning, suggesting morning shows are more popular. Late night shows are probably popular as well due to people also listening to the radio in the evening. An afternoon show would probably be least popular due to the results.




Majority of people prefer the pop genre, and there is a relatively equal split between the other genres showing that they are all popular and liked, however nobody seems to like the classical genre, proving that it is has a very niche audience.

Monday, 17 January 2011

Questionnaire 1

Questionnaire

1. What age are you?

13- 15 16-20 21-31 31+

2. Gender

M F

3. Do you listen to the radio?


Yes No

4. How often do you listen to the radio?

Everyday Few times a week Once a Week Never

5. What time of the day do you listen to the radio?

Morning Afternoon Evening

6. What genre do you listen to?

Pop Rock R & B Dance Indie Classical

Timetable