Anne Diamond- Real life and compelling stories with a human touch
The opening of the clip I listened to started off with Anne Diamond (the presenter) introducing herself and the show, “You’re listening to real life stories with Anne Diamond on BBC Radio Berkshire,” this informs the listener what show they’re listening to and what the show is about. This is repeated throughout the show to make sure new listeners know the station and to reinforce the show so that if listeners like it they can tune in again the next day. The introduction then led into a song which was followed by a voice over saying “BBC Radio Berkshire with Anne Diamond” which was then immediately followed by the BBC Radio Berkshire jingle which is used throughout the day on the station. This is important as it brands the radio station and is known by all of it's listeners.
Anne Diamond then talks to the male Sports presenter as he updates people with the sports news, this adds male appeal to a generally female based audience. They discuss the sports which makes the news bulletin seem more personal and casual and takes away the normal formality of a news bulletin. This is good as it makes the show more relatable to the audience as it becomes more of a gossip, yet still keeping professionalism. This suits the audience as they feel they can join in with opinions of the news etc.
Anne then has a telephone interview with someone from Reading College about sexist behaviour and humour which links to the current news headline involving Sky Sports. This opens up the news bulletin to more of a discussion and again removes the normal formality of the news as it becomes an open topic and people ring in and get involved wanting to share and discuss their views on the news topics.
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